BACKBONE COMMERCE – MINDY MERCH DROP
For this freelance branding/logo and product design project I was brought on to concept and develop a full merch collection for content creator Mindy Bryant’s first official drop through Backbone Commerce. The goal was to create a well rounded assortment of 10–15 branded products that captured Mindy’s voice while offering a mix of wearable items, lifestyle goods, and quirky, creator inspired pieces.

Working closely with the Creative Director and using Mindy’s input from her creator brief I developed a cohesive product line that included a variety of apparel, accessories, and unique novelty items that reflect her personality and content style. I sourced and mocked up products using platforms like Printful, Printify, and Placeit to visualize the designs in context and ensure compatibility for print fulfillment.

The result was a vibrant, personality packed collection ready for e-commerce launch that not only brought her first merch line to life, it helped establish the foundation of her brand.